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bait advertising Last modified: Wednesday, August 22, 2007
A merchant or online vendor will offer a sale or clearance price on an item in a newsletter or online advertisement to encourage potential customers to click through to their Web site. The low-priced item is often not available so the consumer is offered a similar, but more expensive item for purchase. Also called bait and switch advertising.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Webopedia's "Did You Know...?" Section Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software. Webopedia's Quick Reference Section Use this Webopedia reference section for information on common Internet and computer facts and occurrences.	Related Categories Electronic Commerce Online Advertising Related Terms advertiser click fraud click-and-mortar e-mail newsletter Shopping bait advertising Products Compare Products,Prices and Stores Shop by Category: Sport and Outdoor 31 Store Offers Garden 5 Store Offers