Short for Customer Data Integration, it is the
combination of the technology, processes, and services needed to create and
maintain an accurate, timely and complete view of the customer across multiple
channels, business lines, and, potentially, enterprises, where there are
multiple sources of customer data in multiple application systems and databases.
[Adapted from Gartner Research]
Capitalizing on CDI Interview with Nimesh Mehta, group vice president of CDI for San Mateo, Calif.-based Siebel Systems Inc.
Oracle-Siebel deal shakes up CDI world With the impending acquisition of Siebel Systems Inc., Oracle Corp. will have some hard choices to make. Once finalized, the deal will make the Redwood Shores, Calif.-based company the biggest CRM vendor, but it will also cause a customer data integration (CDI) dilemma.
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