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pull strategy Last modified: Thursday, March 12, 2009
A channel partner term that is used to describe how products and services move through channel partners to the consumer. A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. This causes the product to be "pulled" through the manufacturer's sales channel. Pull strategy is one of several types of channel strategies. Contrast with push strategy.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. IT Channel Planet IT Channel Planet provides an in-depth look at expanding business opportunities for the reseller channel. It highlights updated news, technology and business trends for VARs, resellers, managed service providers, system integrators and other channel partners, focusing on the ways these channel partners can capitalize on evolving trends to grow their businesses profitably.	Related Categories Electronic Commerce IT Channel Partners Related Terms accrual brand channel channel captain channel partner channel strategy loyalty program push strategy SI stuffing VAR Shopping pull strategy Products Compare Products,Prices and Stores Shop by Category: Personal Care 0 Store Offers Shoes 0 Store Offers